01
Audit Overview
Your store's untapped revenue potential — and how to unlock it
Why We Created This Audit
We analyzed https://www.sportsheets.com/ the same way we've audited 350+ e-commerce stores — looking for the specific gaps between your current experience and what top-performing Health & Wellness stores deliver. Every finding in this report is a revenue opportunity backed by industry data and competitive benchmarks.
5 Critical
10 Important
4 Opportunities
What We Analyzed
- UX & Conversion Design19 findings
- Technology & App StackPlatform + 6 apps
- Industry BenchmarksHealth & Wellness
Pages Analyzed
- Homepage19 findings
- Collection Pages findings
- Product Pages (PDP) findings
- Cart & Checkout findings
This audit was prepared by Growisto — a CRO-led Website development team behind 167% conversion growth for Atomberg, 46% CR lift for TyresNmore, and 350+ e-commerce projects.
02
UX & Conversion Findings
Page-by-page analysis with visual comparisons against top Health & Wellness stores
Adding trust badges (discreet shipping, body-safe materials, age-verified) near the hero can lift first-visit conversion by 5-10% for adult wellness brands
Sportsheets — Mobile
No benchmark needed
Adam & Eve — Mobile Homepage
Observations
- No trust badge bar exists anywhere on the Sportsheets homepage — no 'discreet shipping', 'body-safe materials', 'age-verified', or 'satisfaction guarantee' signals are visible above or below the hero.
- Adult wellness is a high-anxiety purchase category — first-time visitors from paid channels need immediate reassurance before scrolling further.
- Competitor Adam & Eve prominently displays 'Discreet Billing & Shipping', '100% Satisfaction Guarantee', and security icons near the top of every page.
- 9/10 top health & wellness stores carry a trust badge bar; absence is especially damaging for adult categories where privacy and safety concerns drive bounce behavior.
Recommendations
- Add a horizontal trust badge strip directly below the announcement bar or hero with 4-5 icons: 'Discreet Shipping', 'Discreet Billing', 'Body-Safe Materials', 'Satisfaction Guarantee', 'Secure Checkout'.
- Use SVG icon + label pairs consistent with brand aesthetic (dark or white icons on brand background) — this is a theme section addition, no app required.
Replacing product-name hero headlines with benefit-led copy ('Explore intimacy on your terms') can increase new visitor engagement and reduce bounce rate by 8-12%
Sportsheets — Mobile Hero
No benchmark needed
Babeland — Mobile Hero
Observations
- The hero headline reads '15 NEW STYLES — EDGE® — DESIGNED TO GO DEEPER' — a product launch announcement rather than a brand value proposition for new visitors.
- New visitors arriving from search or social have no immediate context for who Sportsheets is, what differentiates them, or why they should trust this brand over competitors.
- The CTA 'SHOP NOW' is generic — it provides no directional guidance for visitors who don't know what they need.
- 8/10 top health & wellness stores lead with a benefit statement (e.g., 'Pleasure for Every Body', 'Designed for Couples') alongside their product hero.
Recommendations
- Add a persistent brand tagline or benefit sub-headline beneath the hero image: e.g., 'Designed for real couples. Body-safe. Discreet shipping always.' — this co-exists with the product banner.
- Test a secondary CTA alongside 'SHOP NOW': 'Not sure where to start? Take the quiz' — directs new visitors to the recommender funnel.
A 'Find Your Perfect Product' quiz CTA on the homepage can increase product page engagement by 20-30% and reduce navigation drop-off for first-time buyers
Feature not present
Sportsheets — Not Present
No benchmark needed
Babeland — Mobile Homepage Quiz
Observations
- Sportsheets carries 200+ SKUs across bondage, positioning, impact play, strap-ons, and sensory categories — navigation is brand-based ('Shop by Brand') rather than need-based.
- New visitors to adult wellness often don't know what they want — without a guided discovery tool, they face choice overload and exit without purchasing.
- No quiz, recommender widget, or 'help me choose' CTA exists anywhere on the homepage or in navigation.
- 4/10 top US health & wellness stores (including Babeland) feature a quiz or recommender as a primary homepage CTA, driving significantly higher session depth and conversion.
Recommendations
- Add a 'Find Your Match' quiz widget to the homepage (below the hero) using a Shopify quiz app (e.g., Octane AI, Typeform, or Quizell) — 5 questions covering experience level, interests, and partner status.
- Surface quiz CTA in the main navigation as a persistent 'Not sure where to start?' link to capture browsing visitors at every page.
Restructuring navigation around shopper intent ('Beginner', 'For Couples', 'Bondage Kits') rather than brand names can reduce navigation exits by 15-20%
Sportsheets — Mobile Menu
No benchmark needed
Adam & Eve — Mobile Navigation
Observations
- The mobile navigation uses brand sub-labels ('Sportsheets', 'Sex & Mischief', 'Edge', 'Pivot', 'Sincerely') — meaningful to existing customers but opaque to new visitors who don't know these brand tiers.
- A first-time visitor looking for 'beginner bondage' or 'restraints for couples' has no intuitive path — they must click 'Bondage' and sort through 212 unfiltered products.
- No concern-based or experience-level groupings exist (Beginner / Intermediate / Advanced, Solo / Couples, Bondage Kits, Bestsellers).
- 7/10 top health & wellness stores structure navigation around shopper goals and experience levels rather than internal product taxonomy.
Recommendations
- Add a secondary navigation tier or mega-menu section under 'Bondage' and other categories with experience-level groupings: 'New to Bondage', 'Restraint Systems', 'Sensory Play', 'Complete Kits'.
- Rename 'Shop by Brand' to 'Shop Our Collections' and add a 'Beginner's Guide' link prominently in nav — this already exists as homepage content but is buried.
Rotating the announcement bar across 3 value messages (free shipping, discreet packaging, satisfaction guarantee) can lift click-through to PDPs by 10-15%
Sportsheets — Announcement Bar
No benchmark needed
LELO — Announcement Bar Rotation
Observations
- The announcement bar shows a single static message: 'FREE SHIPPING ON ORDERS OVER $99' — this is useful but misses the opportunity to surface 2-3 additional trust/value signals.
- Adult wellness shoppers scanning quickly on mobile often respond to rotating messages that address their top concerns: privacy, safety, returns.
- No mention of discreet billing, discreet packaging, or satisfaction guarantee appears anywhere above the fold — these are table-stakes for the category.
- 6/10 top US stores use a rotating announcement bar with 2-4 value messages cycling every 3-5 seconds.
Recommendations
- Configure the announcement bar to rotate 3 messages: (1) 'Free Shipping on Orders Over $99', (2) 'Discreet Billing & Packaging — Always', (3) '30-Day Satisfaction Guarantee'.
- The Combine theme supports announcement bar rotation natively — this is a theme settings change, no app or development required.
Adding experience-level and product-attribute filters to a 212-product collection can increase filter usage by 30-40% and reduce bounce from collection pages
Sportsheets — Filter Panel (Bondage, 212 products)
No benchmark needed
Adam & Eve — Collection Filters
Observations
- The filter panel for the Bondage collection (212 products) offers only two filters: Availability (In stock / Out of stock) and Price range — no product-type, experience-level, or material filters.
- Shoppers browsing 212 bondage products without meaningful filters face choice overload — a known conversion killer, especially for first-time category buyers.
- Competitor Adam & Eve offers filters by category (Restraints, Blindfolds, Collars), material (Leather, Neoprene), and experience level (Beginner, Advanced).
- 9/10 top health & wellness stores provide attribute-based filtering; absence on a 200+ product collection is a standard gap.
Recommendations
- Add Shopify product metafields for: Experience Level (Beginner / Intermediate / Advanced), Product Type (Restraints / Spreader Bars / Blindfolds / Collars / Impact), and Material (Faux Leather / Silicone / Neoprene) — then expose these as collection filters.
- Consider a 3rd-party filter app (e.g., Boost Commerce, Filtr) if the Combine theme's native filter capability is insufficient for multi-attribute facets.
Adding a Quick-Add to Cart button on collection cards can increase ATC rate from collection pages by 15-25% by removing the mandatory PDP visit
Sportsheets — Collection Cards (no Quick-Add)
No benchmark needed
Babeland — Collection Quick-Add
Observations
- Collection cards on Sportsheets show product image, star rating, price, and an 'Add to cart' button — but tapping 'Add to cart' navigates to the PDP rather than adding to cart inline.
- For single-variant products (which many bondage items are), a one-tap add-to-cart on the collection card eliminates an unnecessary page load and friction step.
- No Quick-View modal exists to preview product details without leaving the collection — shoppers comparing multiple products must navigate to each PDP individually.
- 7/10 top health & wellness stores implement inline Quick-Add or a Quick-View modal on collection cards.
Recommendations
- Enable Quick-Add on single-variant product cards in the Combine theme settings (this feature exists in Combine 2.x under 'Collection page > Product card > Quick add').
- For multi-variant products, implement a Quick-View modal showing variant selector, key features, and ATC — reduces PDP navigation for comparison shoppers.
Adding 'Beginner-Friendly' or 'For Beginners' badges to collection cards can increase conversion from new visitors by 10-15% by reducing purchase anxiety
Sportsheets — Collection Cards (no experience labels)
No benchmark needed
Babeland — Beginner Badge on Cards
Observations
- Collection cards show product images, star ratings, and prices but carry no experience-level indicators — a 'Beginner-Friendly' or 'Most Popular' badge is absent.
- Adult wellness is a category where many customers are first-time buyers — without experience-level guidance on the card, they cannot quickly identify appropriate products.
- The homepage has a 'Begin Your Bondage Journey Here' section, confirming Sportsheets knows beginner segmentation is relevant — but this insight is not carried to collection cards.
- 4/10 top US adult wellness stores display experience-level or 'Bestseller' / 'For Beginners' badges on collection product cards.
Recommendations
- Add product tags ('beginner', 'bestseller', 'new') to relevant products and configure the Combine theme to display these as color-coded badges on collection cards.
- Prioritize 'Beginner-Friendly' and 'Our Bestseller' badges as the two most conversion-relevant labels for this category.
A sticky Add to Cart bar on mobile PDP can boost conversions by 3-5% by keeping the purchase CTA accessible at all times while users read content
Sportsheets — PDP Scrolled (no sticky ATC)
No benchmark needed
LELO — Sticky ATC on Mobile PDP
Observations
- When a user scrolls past the ATC button on a Sportsheets PDP, there is no sticky bar at the bottom of the screen maintaining purchase access — the user must scroll back to the top to add the product.
- Sportsheets PDPs contain significant content below the fold: product description, material specs, recommended products, and reviews — users can scroll 2000+ pixels away from the ATC button.
- On mobile, where thumb reach is limited, sticky ATC bars are particularly impactful — eliminating the need to scroll back to purchase at any point in the reading journey.
- The Combine theme supports a sticky ATC bar as a theme feature — this is a settings activation, not a development task.
Recommendations
- Enable the Combine theme's built-in sticky ATC bar in theme settings: Customize > Product page > Sticky Add to Cart — confirm it shows product name, price, and 'ADD TO CART' button.
- Ensure the sticky bar integrates correctly with the cart drawer (not a full page redirect) to maintain the inline cart experience already in place.
Adding body-safe, discreet shipping, and satisfaction guarantee badges near the ATC button can increase purchase confidence and reduce PDP abandonment by 5-10%
Sportsheets — ATC Area (no trust badges)
No benchmark needed
Adam & Eve — Trust Badges Near ATC
Observations
- The ATC area on the Sportsheets PDP shows only the product price, Klarna BNPL widget, Afterpay BNPL widget, and the ADD TO CART button — zero trust signals are present.
- No 'Discreet Shipping', 'Discreet Billing', 'Body-Safe Materials', 'Lifetime Warranty', or 'Satisfaction Guarantee' badges appear anywhere near the purchase decision point.
- Adult wellness is a privacy-sensitive category — the absence of discreet shipping/billing reassurance at the moment of purchase is a significant trust barrier, particularly for new visitors.
- 8/10 top health & wellness stores display 3-5 trust badges directly below or beside the ATC button; absence near ATC is more impactful than absence on homepage.
Recommendations
- Add a trust badge row directly below the ADD TO CART button with 4 icons: 'Discreet Billing', 'Discreet Shipping', 'Body-Safe Materials', '30-Day Guarantee' — use compact icon + text pairs.
- The Sportsheets warranty information ('Limited Lifetime Warranty' is listed in product features) should be surfaced as a badge, not buried in bullet text.
Adding a Subscribe & Save option on consumable and replenishment products can increase returning customer LTV by 20-35% and reduce single-purchase drop-off
Feature not present
Sportsheets — Not Present
No benchmark needed
LELO — Subscribe & Save on PDP
Observations
- No subscription or auto-ship option exists on any Sportsheets PDP — products like lubricants, cleaning sprays, and accessories that have natural replenishment cycles offer no subscribe & save toggle.
- Subscription pre-selection with a clear savings callout (e.g., 'Subscribe & Save 15%') is present on all 5 US health & wellness stores analyzed — Sportsheets is the only one without it.
- Even for non-consumable products, a subscription model (gift subscriptions, curated bundles) can drive repeat purchase and LTV in adult wellness.
- The absence of a subscription app (no Recharge, Skio, or Appstle detected) means this is a gap requiring app installation and product configuration.
Recommendations
- Install a subscription app (Recharge or Skio recommended for Shopify) and configure subscribe & save on replenishable products first: cleaning sprays, lubricants, condom-compatible accessories.
- Default the subscription option to selected (pre-checked) with a visible savings percentage — this is the proven pattern on all 5 US benchmark stores.
Adding a 'How to Use' section and beginner guidance on PDPs can increase conversion from first-time buyers by 10-15% by reducing purchase anxiety
Sportsheets — PDP (no How to Use section)
No benchmark needed
Babeland — How to Use Section on PDP
Observations
- Sportsheets PDPs contain a product description and feature bullet list, but no 'How to Use', 'Getting Started', or 'Beginner Tips' section — the educational content that reduces first-purchase anxiety is absent.
- For a bondage restraint system, many first-time buyers have questions about setup, safety, and usage — this content would directly address objections that prevent purchase completion.
- The brand already creates beginner content (the homepage 'Begin Your Bondage Journey Here' section links to a guide) but this is not surfaced on the PDP where the purchase decision is made.
- 9/10 top health & wellness stores include a 'How to Use' or 'How It Works' section on PDPs; 7/10 use collapsible accordions to keep the page scannable.
Recommendations
- Add a collapsible accordion below the product description with sections: 'How to Use', 'Care & Cleaning', and 'Why Sportsheets' — these can be populated from existing blog/guide content.
- For bondage/restraint products, include a brief safety note in the 'How to Use' section (safe words, communication) — this differentiates the brand as responsible and educated.
Enabling photo reviews on PDPs can increase conversion rate by 15-20% by providing authentic social proof that product images alone cannot deliver
Sportsheets — Reviews (text only, low count)
No benchmark needed
Adam & Eve — Photo Reviews on PDP
Observations
- Sportsheets uses Shopify's native review system — reviews are text-only with no photo upload capability, and review counts are very low (5 reviews on a flagship product).
- Photo reviews are particularly impactful for adult wellness because customers want to see real people using the product in authentic settings — stock photography alone does not build this trust.
- The native Shopify reviews app has no photo review capability, no review request automation, and no review widgets for collection page display — all of which require a dedicated review app.
- 8/10 top health & wellness stores use a dedicated review app (Okendo, Yotpo, Judge.me, or Loox) with photo review support and automated post-purchase review requests.
Recommendations
- Replace Shopify's native reviews with a dedicated review app — Judge.me (free tier available) or Okendo recommended for adult wellness due to photo support and review volume automation.
- Set up automated post-purchase review request emails at day 14 (time for product to arrive and be used) — include a direct photo upload link to maximize photo review rate.
Adding a 'Buy it Now' / Shop Pay express checkout button on PDP can reduce checkout steps by 60% for returning customers, lifting conversion by 5-8%
Sportsheets — ATC Area (no Buy it Now)
No benchmark needed
LELO — Shop Pay / Buy Now on PDP
Observations
- The Sportsheets PDP has an 'ADD TO CART' button and PayPal/Afterpay/Klarna widgets below it, but no 'Buy it Now' or Shop Pay express checkout button — customers must go through the cart before checkout.
- Shop Pay express checkout is already detected on the site (shop-pay script loaded) but is not surfaced as a 'Buy it Now' button on the PDP.
- For customers who know exactly what they want (returning customers, direct link from email/social), eliminating the cart step reduces abandonment.
- 5/10 US health & wellness stores display a dynamic checkout button ('Buy it Now' via Shop Pay, Apple Pay, or Google Pay) alongside the standard ATC on PDP.
Recommendations
- Enable Shopify's dynamic checkout buttons on the PDP product form — this surfaces a 'Buy it Now' button pre-filled with the shopper's preferred express payment method (Shop Pay, Apple Pay, Google Pay, PayPal).
- Place the dynamic checkout button below 'ADD TO CART' so it doesn't compete with the primary CTA — standard placement convention used by 90%+ of Shopify stores using this feature.
Adding 'Discreet Billing & Packaging' copy near the ATC on every PDP can reduce purchase hesitation for privacy-conscious shoppers and lift conversion by 5-8%
Sportsheets — ATC Area (no discreet copy)
No benchmark needed
Adam & Eve — Discreet Shipping Callout
Observations
- No mention of 'discreet billing', 'discreet packaging', or 'plain packaging' appears anywhere on Sportsheets PDPs — this reassurance is entirely absent from the purchase decision area.
- Privacy is the #1 purchase barrier in adult wellness e-commerce — shoppers worry about package labels, credit card statements, and household members seeing what was ordered.
- Adam & Eve and Babeland both surface 'Discreet Billing & Shipping' copy prominently on PDPs and checkout — Sportsheets' shipping page likely covers this but is not surfaced at the moment of purchase.
- This is a copywriting-only change requiring no development: adding 1 line of copy near the ATC button is among the highest ROI changes available for this category.
Recommendations
- Add a single line directly below the ATC button: 'Ships in plain, unmarked packaging. Billed discreetly as Eldorado Trading Company.' — verify the billing entity name with the Sportsheets team.
- Add this same copy to the cart drawer and cart page to maintain the reassurance through to checkout completion.
Adding a visible discount code field in the cart can recover 8-12% of coupon-holding shoppers who abandon when they cannot find where to apply their code
Sportsheets — Cart Page (no coupon field)
No benchmark needed
Babeland — Cart Discount Code Field
Observations
- The Sportsheets cart page (and cart drawer) has no discount code / coupon code entry field — shoppers who received a promo code via email or affiliate link cannot see where to apply it.
- The 20% OFF badge floating on every page implies active discounting, yet the mechanism to apply a code is hidden until Shopify checkout — this creates friction and abandonment.
- Shoppers who search for a coupon code field and cannot find one often leave the site to search for a code online, frequently ending up on a competitor's site via coupon aggregator sites.
- 8/10 top health & wellness stores display a visible discount code field in the cart before checkout, not only in the native Shopify checkout.
Recommendations
- Add a discount code input field to both the cart drawer and cart page using a Shopify cart app or custom liquid — the Cart Transform API allows discount application before checkout.
- Alternatively, surface a text line in the cart: 'Have a promo code? Enter it at checkout' with a visual arrow cue — this at minimum reduces abandonment from coupon-seekers.
Replacing generic 'You may also like' recommendations with accessory-specific cross-sells in the cart can increase average order value by 10-15%
Sportsheets — Cart Recommendations
No benchmark needed
LELO — Cart Cross-Sell with Accessories
Observations
- The cart page has a 'Recommended — You may also like these products' section, but the recommendations appear to be generic/algorithmic rather than accessory-specific cross-sells.
- For a bondage restraint system in cart, high-value cross-sells would be: cleaning spray, blindfold, collar, or matching cuffs — complementary accessories that complete the experience.
- The 'View product' CTA on cross-sell cards navigates away from cart to the PDP — an 'Add to Cart' or 'Quick Add' button directly on the cross-sell card would eliminate this exit step.
- 9/10 top health & wellness stores implement cart cross-sells with category-specific 'Complete the Look' or 'Pairs Well With' logic.
Recommendations
- Install a dedicated cross-sell/upsell app (ReConvert, Frequently Bought Together, or Rebuy) and configure product-specific cross-sell rules: bondage items → cleaning spray + blindfold; positioning items → lubricant + cuffs.
- Replace 'View product' CTAs on cart cross-sell cards with inline 'Add' buttons — a single tap should add the accessory without navigating away from cart.
Adding 'Ships in plain packaging — billed discreetly' copy to the cart checkout area can reduce cart abandonment for privacy-sensitive shoppers by 5-8%
Sportsheets — Cart (no discreet reassurance)
No benchmark needed
Adam & Eve — Cart Discreet Shipping Badge
Observations
- The cart page shows product, quantity, free shipping progress bar, and checkout button — no discreet packaging or billing reassurance appears anywhere in the cart view.
- Cart abandonment in adult wellness is significantly influenced by last-moment privacy concerns — the cart is the final opportunity before checkout to reinforce that the purchase will be private.
- Adam & Eve displays 'Discreet Billing & Shipping Guaranteed' with a lock icon directly above the checkout button — a proven pattern for reducing last-step abandonment.
- The shipping page at sportsheets.com/policies/shipping-policy likely covers this, but it is not surfaced at the high-anxiety checkout initiation moment.
Recommendations
- Add a short trust line directly above the 'Check Out' button in both the cart drawer and cart page: a lock icon + 'Discreet billing & plain packaging — always.'
- This is a Liquid template edit to the cart drawer and cart page templates — 1-2 hours of development effort with outsized conversion impact for this category.
Displaying loyalty points earned per purchase in the cart can increase checkout completion and repeat purchase rate by 10-20% for adult wellness brands
Feature not present
Sportsheets — Not Present
No benchmark needed
LELO — Loyalty Points in Cart
Observations
- No loyalty or rewards program exists on Sportsheets — no points indicator, membership tier badge, or 'earn X points on this order' callout appears in the cart or on any page.
- Adult wellness is a high-repeat-purchase category (couples return for accessories, new products, consumables) — a loyalty program drives LTV without discounting.
- Showing 'You'll earn 74 points on this order' in the cart is a proven mechanism for increasing checkout completion rate (reduces abandonment by reinforcing purchase value).
- 3/10 top US adult wellness stores operate a public loyalty/rewards program; Babeland's rewards program is prominently featured across the site.
Recommendations
- Install a loyalty rewards app (Smile.io or Yotpo Loyalty — both integrate natively with Shopify) and configure a simple earn-and-redeem structure: 1 point per $1 spent, redeem for discounts.
- Surface 'Earn X points on this order' in the cart checkout area and 'X points away from your next reward' for logged-in customers — this also incentivizes account creation.
03
Performance & Technology
Core Web Vitals, page-speed signals, and the technology stack powering Sportsheets
Core Web Vitals
LCP — 1.2s
Largest Contentful Paint
Field data (real users)
INP — 132ms
Interaction to Next Paint
Field data (real users) — good
CLS — 0.15 Needs Improvement
Cumulative Layout Shift
Field data (real users)
Technology Stack
Shopify
E-commerce Platform
Combine
Theme / Framework
Performance & Technology Assessment
Mobile performance is needs work (—/100); desktop is needs work (31/100) on Shopify. Page-speed and Core Web Vitals are increasingly load-bearing for SEO and conversion in this category — addressing the weakest vital first is the single highest-leverage technical improvement available.
PageSpeed vs Competitors
| Site | Mobile | Desktop |
|---|---|---|
| This site | — | 31 |
| Babeland | 8 | 84 |
| LELO | — | 41 |
Confidential — Prepared for Sportsheets by Growisto | May 2026
04
App Ecosystem
What's installed vs what's missing from best-in-class Health & Wellness stores
Present (6)
Klaviyo
Email Marketing & SMS
Klaviyo is the industry standard for Shopify email/SMS automation. Popup is active for email capture. Recommend auditing flow completeness: confirm abandoned cart, post-purchase, and winback flows are live. Ensure SMS capture is enabled alongside email in the popup for higher LTV.
Token of Trust
Age Verification
Token of Trust provides 18+ age verification compliance — essential for an adult wellness brand. The gate did not visually appear during a fresh audit session, which may indicate it is cookie-suppressed after first visit or geo-conditional.
Avada Accessibility
Accessibility / ADA Compliance
Avada Accessibility app adds an ADA/WCAG compliance toolbar. While compliance is important, overlay-based accessibility tools are increasingly criticized by accessibility experts as insufficient for true WCAG compliance and they add JS weight (~30-50KB) to every page.
Matomo Analytics (via Yael Consulting)
Analytics
Matomo appears to be a secondary analytics stack running alongside GTM/GA4 and Facebook Pixel. Running two full analytics systems (Matomo + GA4 via GTM) creates potential data duplication and attribution conflicts. Also raises a question: if Yael Consulting manages this, is the client receiving the Matomo data directly?
Google Tag Manager
Tag Management / Analytics
GTM is the correct way to manage tracking tags on Shopify. Likely firing GA4, Google Ads conversion tracking, and other tags from a central container.
Facebook / Meta Pixel
Paid Social Tracking
Facebook/Meta Pixel is essential for retargeting and Advantage+ campaign optimization. Standard for any e-commerce brand running Meta ads.
Missing (0)
App Stack Assessment
6 apps detected, 0 critical gaps identified
Confidential — Prepared for Sportsheets by Growisto | May 2026